How to Increase Sales In Super Market?

 

21 ways to increase sales in your supermarket

More customers – good sales and more happy customers – better sales. In today’s competitive world of supermarkets, if the cash in-flow deteriorates, you better figure out what is wrong fast. The key to success here to boost sales is to provide the customer, an experience that he/she will cherish and talk about. This will ensure repeat business and also bring in new customers through referrals. Here is how you can get more happy customers and increase sales in your supermarket.

1. Know your customer:

            Make it a habit of giving your customers what they want, they will do business and buy from you. The services you provide should reflect your customers needs and wants. Think from your customers’ perspective; show, sell and say things that interest them, not just what interests you. So, start knowing your customer. It is a crucial factor that determines whether or not you succeed.

2. Offer suggestions:

People respond best when they are offered various options to choose from. Train your salesmen to build a rapport with a customer and understand their needs and wants. Start using a good CRM to manage purchase history of a customer. You can start suggesting products or giving options to customers while they are at the counter.

3. Reduce wait time at counters:

Long queues at billing counters are one of the biggest fears for every customer during peak hours and festive seasons. An effective queue buster, a mobile POS solution for the supermarket that is powerful and efficient would be the need of the hour for every growing supermarket in the market.

4. Create combo packs:

Assembling/Bundling products together as a combined offering using the demand for the primary product to sell the secondary product. Eg: A promo pack of 3 soaps at 100 INR would sell better than 1 soap at 35 INR each. The impact of bundling as a kit can be powerful. It normally leads to higher engagement and longer life cycle of the customer.

5. Update regular customers with offers:

Value a regular customer by giving them offers, loyalty points and notifying them ahead of a flash sale on their mobile phone. Reach out to customers via SMS and emails with your offers a week prior to a festival or their own birthday and anniversary. This makes it convenient for a customer to plan out a happy shopping experience.  

6. Use larger carts:

 A cart with space in it sends a subliminal message to many shoppers that they have not exhausted their budget and have more money to spend. According to a study in the ‘Journal of Marketing Research’, it is proven that customers shop more when they use larger carts. Carrying a heavy basket, customers tend to leave the outlet early where they might not get a chance to view all your products. Replace baskets with shopping carts which make it easier for customers to shop more and longer.

7. Value customer’s feedback:

 Everyone wants customer feedback, but many times we fail to do the best thing that gets a good feedback: Ask. Ask if your customer has everything they need or find out comments that they would like to share. If they hesitate, give them time to give you a genuine answer before you move on to a different activity or question. Get the best customer feedback solution which the leading supermarkets prefer My Pulse – Get Customer Feedback.  Want to know more about this? Here are 4 ways how customer feedback can impact your business.

8. Change item locations:

Keep changing the location of popular items every month or quarter so that shoppers who are motivated to buy them will have to look for them. This is to make them pass by and notice other products, stimulating impulse buys. You will be surprised to see how an old product become popular again, just because you’ve moved it to a different shelf.

9. Stay updated about your inventory stocks:

All retail stores need to manage inventory. It is your money sitting on a shelf and represents a large portion of your business investment. The retailer who merely watches the store’s shelves can’t maintain a proper balance between the right amount of stocks and customer demand. Manage your business and Inventory on-the-go with the Whats Now, the best mobile solution that lets you carry your business in your pocket.

10. Go Digital:

More and more shoppers are using their phones during their shopping experience to keep track of their grocery list, look up ingredients for recipes, and use digital coupons. In today’s digital world, with the emergence of wallets and cash cards, it’s high time for the shop-owners to step into the digital world. Digitized information of inventory and shelf stocks, cash, and accounts along with multiple payment options makes it an effortless check out for the shopper.

11. Encourage credit / debit card than cash:

Shoppers spend very less when they purchase with cash. Shoppers spend more money when they use credit card, debit card or any other online payment. So the supermarket should have facilities for credit card payment, debit card payment and other online payment options. There should be a clear display so that shoppers can understand.

12. Encourage shopping cart than basket:

A study shows that the shopper buy more when they use the shopping cart than the basket.

13. Keep essential staple food at the last:

Keep the essential food items at the last so that the shoppers will walk around and the chances of purchasing other items goes up.

14. Anticlockwise pattern:

It is the general human tendency to walk in anticlockwise direction. The reason is that most of the people are right handed and it is easy for them if the store is arranged in anticlockwise direction. So make the flow of the supermarket also in anticlockwise direction so that shoppers feel comfortable.

15. Setup holiday mood:

Shoppers spend lot of money during holidays. So decorate the stores so that you can create holiday mood. Consider adding few lightings, holiday wreath or trees etc.

16. Celebrate theme events:

key for supermarket chains is to generate traffic by giving shoppers more good reasons to come into their stores. One of the best ways to connect with those shoppers more effectively is through the use of themed events. Gather a number of products that are complementary in some way and support a common theme, with the goal of driving increased shopper awareness, engagement and purchase behavior

17. Recruit smile faced candidates:

Shoppers are attracted by smiling faces. Shoppers do not like a salesmen with tight face. A research shows that the sale in a supermarket goes up when they employ smile faces employees.

18. Train employees in customer relationship:

Customer relationship, rapport building are trainable skill. So train your employees on customer relationship such as greeting, acknowledging the shopper, saying thanks, being courteous etc. Continuously monitor the employee and retrain as required.

19. Use the hungry of shoppers:

A study shows that the shoppers purchase more when they are in hungry. So set up snacks items or bakery items at the entrance which stimulate hungry for the shoppers.

20. Use scents :

What we smell affects our emotions by 75%. The limbic system controls memory and emotions. The only sense directly hard-wired to the limbic system is the sense of smell. Building a stronger emotional association between customers and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay. Different fragrances can work differently for different kinds of shops:

Department stores: Grapefruit, cinnamon, ginger and orange.

Clothes and fashion shops: Mint and lemon.

Furniture and interior outlets: Tea, orange and lemon.

21. Use right music's:

Look at the following data from a supermarket.

MUSIC CHANGES THE CONSUMER EXPERIENCE

·          80% of purchase decisions are made impulsively at the point of sale

·          50% of people leave the store because they are bothered by the selection of songs

·          39% of them never return

CORRECT MUSIC SELECTION IMPROVES IN-STORE TIME RATE

·          40% of customers spend more time in the store if they feel the music is well chosen.
Better music = more time spent = more sales

THE RIGHT MUSIC INCREASES BRAND LOYALTY

·          21% recommend you if they felt good about the music

·          31% return if music is appropriate

MUSIC GENERATES AN IDENTITY

·          97% of the managers of the world’s top retailers recognize that music strengthens brand personality.

Generally choose slow and known music..